We are Kruitbosch, the company behind the brands Cortina, PENDLR and HelloRider. Every day we work with our brands to realize our dream: European cities that are livable, accessible and green because people move from A to B in a sustainable way. You can do that with our bikes from Cortina, micromobility products from PENDLR or a leased bike from HelloRider. We cannot accomplish this by ourselves, because we believe that we get further together when we work together to shape the future. We want to move forward together, focused on the future!
About Kruitbosch
Close your eyes and imagine riding your bike through the streets of a European city in the year 2040. Instead of the loud drone of engines, you occasionally hear the soft hum of an electric bike or scooter. It has been years since the stink of exhaust fumes polluted the city. Instead, you smell trees, plants and flowers. Bicycle paths, spacious squares and abundant greenery surround you. The people in this city can get together without having to dodge cars and trucks, while children have all the space they need to play outside without a care in the world.
This is exactly the city we at Kruitbosch want to work on every day. We have been doing this since 1955, when grandpa Kruitbosch started a local wholesaler in the center of Zwolle. Today, the third generation of the Kruitbosch family is at the helm and we have grown into an organization with international ambitions. Every day more than 250 employees work on our brands PENDLR, Cortina and HelloRider, through which we operate in the Netherlands, Belgium and France.
Committed
with each other
We have consideration for the world around us and go for joint results. Together with colleagues, partners and other stakeholders, we want to build long-term sustainable relationships.
Entrepreneurial
with impact
Being an entrepreneur is in our DNA. We challenge ourselves to create impact through personal leadership. We give talent room to develop and value personal growth.
Progressive
with ambition
We constantly strive for innovation and do not remain on the move. This is evident in everything we do. From the way we interact with each other and the world we live in, our partnerships and how we drive business.
Social involvement
As a family business, we believe that we will get a lot further together when we work on our future. That also means that at Kruitbosch we believe it is important to be aware of the world around us. That's why we partner with two foundations: Save a Child and Present. We also work together with the Bike Kitchen so that we can connect scientific education about bicycles and cities with practice.
Read more about Red een Kind, Present and the Bike Kitchen below.