Green Friday
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Black Friday is known as the day of high discounts and mass shopping. But while the discounts beckon, criticism of the day is also growing. Why? Because it often leads to overconsumption, waste and a huge ecological footprint. This is why Green Friday was created: an initiative that calls for conscious consumption and draws attention to sustainability.
At PENDLR, we share this vision and are committed to a more sustainable future. Green Friday is the perfect time for us to give extra attention to our ‘More Sustainable Choice’ range. This range consists of products carefully selected on the basis of sustainability. To encourage you to include these conscious choices in your shop, we offer attractive discounts on certain products within this range on Green Friday.
By choosing sustainability together, we not only make your shop a little greener, but also help your customers make more conscious choices. Together, we will make daily travel more flexible, effective and green.
The ‘More sustainable choice’ label: What does it mean?
We know that the many labels and seals around sustainability can sometimes be overwhelming. This is why we at PENDLR have introduced the ‘More Sustainable Choice’ label. This label makes it easier to identify products that offer a more sustainable option.
Important to note: our label is not a new label. It builds on existing, recognised certifications. By working together with these labels, we send a clear message about a product's sustainability. Our goal? To support you in making environmentally conscious choices without adding confusion.
Together for a greener future
On Green Friday, we ask you to look beyond discounts and impulsive purchases. Think about the impact of what you buy, how it has been produced and its impact on the environment. With our ‘More Sustainable Choice’ range, we make it easier to make responsible choices, without compromising on quality or style.
Together, let's make Green Friday a day to celebrate conscious choices. That way, we will make your shop, your customers and our planet better for it. Will you join us on Green Friday? Discover our ‘More Sustainable Choice’ range and make a difference!
Selle Royal: iconic saddles in a new and sustainable look
Selle Royal recently introduced the Stracciatella saddles. These saddles are made from recycled material, taken from old saddles that are turned into new foam. This innovative process gives each saddle a recycled heart and revives Selle Royal's iconic design.
Schwalbe: qualitative and circular
Through dealers from Germany, Great Britain and the Benelux countries, old inner tubes are collected and then returned to Schwalbe free of charge. Here they are collected and transported by container to the factory in Indonesia, where the inner tubes are recycled. Thanks to this process, Schwalbe's inner tubes consist of 20% recycled rubber, earning them the ‘more sustainable choice’ label. Of course, you can buy Schwalbe's products yourself, but you can also participate in Schwalbe's tube recycling programme.
Weathergoods: warm and sustainable
A small company dedicated to urban cycling, Weathergoods does its best to make prodcts that are vegan and animal-test free, and make all products from recycled fabric. The packaging - paper and plastic - consists entirely of recycled materials. Polyester products are PFC-free and hard goods are REACH-certified.
Urban Proof: circular and stylish
Urban Proof offers bicycle crates, bags and even chain locks made from recycled materials. They meet the Global Recycled standard and are an excellent example of how recycled materials contribute to a circular economy.
Airolube and CyclOn: sustainable bicycle maintenance with plant-based products
Traditional bicycle maintenance products are often harmful to the environment. With the plant-based products from Airolube and the CyclOn Plant-based range, this is a thing of the past. Based on natural ingredients, these products reduce CO2 emissions and the use of fossil fuels. Extensively tested, they offer top performance without environmental damage.
When you buy either the CyclOn Plant-based maintenance products or the Airolube maintenance products that belong in the display, you will even receive the matching display absolutely free during Green Friday.
Interested? Let us know!
Are you interested in our brands and products? Or are you curious what else we have to offer? Let us know via the link below!