The partnership between Vici and PENDLR

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Imagine one bike that grows with your child, from toddler to experienced cyclist. A bike that gives confidence, making sidewheels unnecessary, while reducing energy and resource consumption. That's exactly what the Vici 3-in-1 grow bike offers, available exclusively from PENDLR!

The ultimate growth bike: 3 bikes in 1

The Vici 3-in-1 grow along bike is the solution for growing children and offers a unique combination of functionality and durability. Our own Elwin, Category Manager at PENDLR, talks to Fietsmarkt about it:

‘Most children learn cycling on a balance bike or tricycle, followed by a bike with training wheels. At Vici, they take a different approach: they have developed an adaptable bike that replaces the three different bikes. Phase 1, for children aged 1.5 to 2.5, starts with a low balance bike. Once the child grows, flip the frame over to create a tall balance bike - phase 2. When the child has learned balance, the pedals can be put on and phase 3 starts: a real bike.’

With this approach, children learn to cycle faster, safer and with more fun. As Vici himself points out, ‘The basis of movement is balancing. A child must be able to balance to learn to sit, stand and eventually walk. Balancing is also the basis of learning to cycle. The right sitting position contributes to this.’

(Read the whole article in the October edition of Fietsmarkt)

Sustainability as a core value of Vici and PENDLR

Since May 2024, we at PENDLR have been proud distributors of Vici in the Benelux. Vici fits perfectly into our product range. From PENDLR, we want to encourage the use of bicycles and micromobility for daily travel, and we can't start early enough. As soon as a child can walk, they can also cycle on the Vici.

The sustainable nature of Vici fits seamlessly with our mission. Because the Vici is three bicycles in one, production is reduced, which benefits both the environment and parents' wallets. Another big advantage is the bike's long life and high quality. For example, the bike is equipped with Schwalbe tyres and a low-maintenance plastic protected chain drive, which adds to its durability and longevity.

Vici in your shop

According to Elwin, Vici's focus is on cooperation with bike shops: ‘Consumers may be able to order Vici through their own website, but the emphasis is on selling through the bike shop. Everything at Vici is focused on cooperation with dealers.’

For you as a retailer, becoming a Vici dealer is easy. The bikes take up little space and with the special display we offer, the Vici catches the eye immediately in your shop. The assembly process is also simple and fast, so you don't have to do much extra service work. Plus, the Vici is of course a unique, premium product - and who wouldn't want three bikes in one?

Become a Vici dealer at PENDLR

Would you also like to sell the innovative Vici 3-in-1 children's bikes? Then become a dealer at PENDLR!