Trends & developments

Klik hier voor NederlandsCliquez ici pour le françaisKinekt, known for its premium Active Suspension Seatposts & Stems™, has signed a new distribution partnership with PENDLR, powered by Kruitbosch. PENDLR, the leading distributor in Benelux, will supply Kinekt products in the Benelux countries, western Germany, northern France, Poland, Slovenia and Denmark. Thanks to this partnership, the innovative Kinekt products will become more accessible to cyclists in Europe. As exclusive distributor, PENDLR will offer Kinekt's full range, including seatposts, stems and accessories. In doing so, it will target a wide audience: from e-bike commuters and recreational cyclists to avid riders. The goal? For…

Klik hier voor NederlandsCliquez ici pour le français The time has come: the night that children look forward to for weeks and adults secretly enjoy just as much. It is 5 December, St Nicholas Eve! The smell of speculaas and hot chocolate fills the houses, presents are ready to be unwrapped, and the sounds of cheerful Sinterklaas songs are everywhere. Tonight, Sinterklaas will tour the houses, bringing magic into the living room and ensuring a festive end to his time in the Netherlands. But the celebration does not stop at today. December is the month of warmth, lights and cosiness, with Christmas already in sight. It is the perfect time to reflect on those around you and surprise them with somethin…

Klik hier voor NederlandsCliquez ici pour le françaisMore possibilities to carry bikes easily and safely, both on the towbar and on the car roof. To realise this, PENDLR has the exclusive rights to distribute the leading bike carrier brands Spinder and Pro-User bike carriers with effect from 1 January 2025. This agreement applies to Benelux and Denmark. A cooperation that perfectly matches PENDLR's mission to make daily travel more flexible, efficient and sustainable.  Tradekar: Pioneer in smart and accessible bike carriers Tradekar has been developing, manufacturing and selling smart, convenient and affordable leisure products to support everyone's leisure time for more than 40 years. The Pro-Use…

Klik hier voor NederlandsCliquez ici pour le françaisANWB recently launched ANWB Marketplace, its own platform on which external sellers can sell via the ANWB web shop. Looking for sellers to build a good and extensive bicycle assortment with, PENDLR put ANWB in touch with 100procentfiets.nl from Martijn Boere. Meanwhile, more than 1,000 bicycle articles from 100procentfiets.nl are live on ANWB Marketplace, sourced from PENDLR. A fruitful collaboration that gives the use of cycling and micromobility another boost! In early September 2024, ANWB introduced ANWB Marketplace, a new online platform where external retailers and suppliers can offer their products. This provides external sellers with acces…

Klik hier voor NederlandsCliquez ici pour le françaisBlack Friday is known as the day of high discounts and mass shopping. But while the discounts beckon, criticism of the day is also growing. Why? Because it often leads to overconsumption, waste and a huge ecological footprint. This is why Green Friday was created: an initiative that calls for conscious consumption and draws attention to sustainability. At PENDLR, we share this vision and are committed to a more sustainable future. Green Friday is the perfect time for us to give extra attention to our ‘More Sustainable Choice’ range. This range consists of products carefully selected on the basis of sustainability. To encourage you to include these…

Klik hier voor NederlandsCliquez ici pour le françaisOn World Sustainable Transport Day, we reflect globally on the need for safer, more efficient, and more sustainable transport. It is a day that challenges us to think about how we move around every day and how we can make those movements greener. At PENDLR, we fully share that vision. Our mission is to make daily journeys more flexible, efficient and sustainable. Why World Sustainable Transport Day is important It is a reminder that we all have a role to play in the future of mobility. Every journey, no matter how small, has an impact. By choosing green alternatives like micromobility, we are making a collective statement for a cleaner and more li…

Klik hier voor NederlandsCliquez ici pour le françaisEvery year on the third Sunday of November, the world remembers road victims. This initiative comes from the international organisation FEVR (Fédération Européenne des Victimes de la Route). Today, we at PENDLR want to reflect on this issue in advance. More and more road accidents Every year, the commemoration of traffic victims calls us to reflect on the vulnerability of cyclists and the importance of road safety. Cycling is an essential part of our society, but unfortunately the number of cycling casualties is increasing. This begs the question: is the cause solely due to unsafe traffic conditions, or are there other contributing factors? Are…

Klik hier voor NederlandsCliquez ici pour le françaisIn a well-appointed shop, customers feel welcome, inspired, and quickly find what they are looking for. At PENDLR, we understand that the way products are presented has a direct impact on sales and customer experience. This is why we not only offer our dealers an extensive range of parts and accessories, but we can also fully decorate these products for you. With our knowledge and experience, we help you transform your shop into an attractive, well-organised and functional space. Why shelf plans? Effective shelf plans do much more than display products. It helps customers discover new products, make choices and ensures that popular and complemen…

Today we celebrate World Cities Day, a day created to draw attention to the challenges and opportunities that our growing cities present. At PENDLR, we see daily how fast cities are developing, and how important it is to think about the livability and sustainability of our urban environment as we grow. The growth of cities and the need for sustainable mobility Globally, cities continue to grow in size and population. In Europe, over 80% of the population is expected to live in cities by 2050 according to the European commision. This urban growth brings challenges such as traffic congestion, air pollution and a decline in overall quality of life. Mobility plays a crucial role here. The demand for e…

The cargo bike—a mode of transport with the most potential in micromobility—has its own dedicated festival. What other vehicle, besides the bicycle, can say the same? Last Friday, we attended the International Cargo Bike Festival, held October 25-26 at the Jaarbeurs in Utrecht (The Netherlands). Here’s a look at what caught our eye. More Choices for You as a Business Owner It was the perfect day to focus entirely on the promising future of the cargo bike. Alongside more brands with their own cargo bike designs, we also saw new solutions for different types of cargo. It's not just small parcels anymore; larger containers are joining the game. What we observed last year is even more evident now: cargo…

Klik hier voor NederlandsCliquez ici pour le françaisImagine one bike that grows with your child, from toddler to experienced cyclist. A bike that gives confidence, making sidewheels unnecessary, while reducing energy and resource consumption. That's exactly what the Vici 3-in-1 grow bike offers, available exclusively from PENDLR! The ultimate growth bike: 3 bikes in 1 The Vici 3-in-1 grow along bike is the solution for growing children and offers a unique combination of functionality and durability. Our own Elwin, Category Manager at PENDLR, talks to Fietsmarkt about it:‘Most children learn cycling on a balance bike or tricycle, followed by a bike with training wheels. At Vici, they take a differ…

Klik hier voor NederlandsCliquez ici pour le français Recently, PENDLR and Bott took care of the refurbishment of Bike Totaal Ton Koning's workshop. We spoke to Jan Bond, the owner, to hear how he, the staff and his customers like the new set-up. A neater and more efficient workshop According to Jan Bond, the biggest change was that the workshop is now much neater and more organised. Previously, the workshop was an open space without walls, which meant everyone could see all the bikes and materials mixed up. Now there is a clear separation, so customers only see the part where work is actually done on bikes. This creates more peace and space, and it leaves a much more professional impression on cus…